Jade Yacht Shipbuilding Company:
Jade Yacht is a fairly new company having been founded in 2004. We were privileged to be able to visit Jade Yacht today where we viewed a video and then listened to a presentation by Memphis, one of two sons of the owner Hans. I believe the video we watched can be accessed at: http://www.youtube.com/watchv=Hi3vJuAi24Q.
There is no doubt that the people at Jade know how to build an exquisite vessel, "capable of leisurely global cruising." A feature that sets Jade Yachts apart from the rest is the steel-aluminum construction that is used throughout the vessel which is much stronger than fiberglass. With a lifespan of 30 years versus the 10 year lifespan of fiberglass, it offers "safe, reliable, luxurious sailing."
At Jade, they know their customers work hard to create a particular lifestyle for themselves. They give the client a vision of how their product will enhance this lifestyle. Selling a yacht that costs $40-$60 million requires a particular strategy. Memphis used a story about hunting goats to illustrate how this can be accomplished through vision, strategy, and strategy formulation.
After the presentation we went on a tour of the shipyard where a yacht was being built. I think he said the yacht they were building will sell for $40 million. That's a lot of money to spend on a boat that can't transport any more than 12 people. Our visit ended with a tour of the family yacht. I have only included one picture because my pictures do not do justice to the awesomeness. Watch the YouTube to experience it for yourself.
For more information on Jade Yacht, visit http://www.jade-yachts.com
We were treated to a delicious 10 course meal from the people at Jade Yacht.
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